According to the 2012 Bizrate Insights/Forrester Research Marketplaces Study conducted in partnership with Sucharita Mulpuru at Forrester Research, online marketplaces prove beneficial to both retailers and customers alike.
According to the 2012 Digital Marketing Outlook Survey conducted by the Society of Digital Agencies (SoDA) and Econsultancy, more than 70 percent of marketers plan to reorganize marketing and/or product groups around customer segments in 2012.
According to the 2012 CEO, Social Media & Leadership Survey released by Brandfog, 81 percent of respondents believe that CEOs who engage in social media are better equipped to lead their companies than their peers.
In February 2012, the National Business Research Institute (NBRI) released Customer Loyalty: What It Is, and Why It’s Important, an infographic that walks the reader through the various aspects of customer loyalty.
Successful organizations are interacting with customers with content that’s relevant to that moment in their buying journey. Here are five tips for organizations to effectively engage with customers with the right content at the best moment.
Research from the presentation based on the study, “The Employee or the Company: The Relative Importance of People Versus the Company Brand on Customer Experience” Dr. Frank Mulhern Academic Director for the Forum for People Performance Management and Measurement