Creative Services

Bring your programs to life with the help of creative professionals who are part of one of the largest corporate creative communities in the world. Collaborating with colleagues throughout Hallmark, our design and editorial staff brings unparalleled originality and emotional insight to the table.

Experience the Hallmark creative difference:

• Each program is assigned an Art Director, an Editorial Director, and a Designer, each with wide experience in projects intended to connect with people on a personal level
  
• Your creative team has access to the full creative resources of the Hallmark organization including, graphic artists, illustrators, painters, photographers, writers, hand-lettering artists, and an extensive design and editorial archive
  
• Your creative team will provide a range of visual and verbal directions based on your goals and Hallmark’s 100+ years of creating effective emotion-based communication
  
• After you’ve selected a direction, your team will take your choice to the next level of completion, incorporating any feedback you provide during the selection process
  
• When your final concept is approved, our production design staff will prepare it for production in whichever medium in which it will appear

The creative staff at Hallmark Business Connections is made up of professionals who have met the discerning and demanding creative requirements of our parent company. They can deliver your messages with all of the craftsmanship, creative excellence and first-class quality that consumers associate with the Hallmark brand.