Customer Marketing Programs - Connect with Customers

Acquire and retain customers with personal-level recognition

For over 100 years, people have trusted Hallmark to help them say the right thing at the right time.  Our team applies that same emotional insight to helping companies like yours inspire positive, profitable customer actions and attitudes through meaningful, memorable, emotion-centered marketing solutions.

Customer Marketing Programs

Strengthen your customer marketing with Hallmark's creativity, strategic insight, and understanding of what truly moves people.  Enhance your ROI by sincerely acknowledging each customer's personal significance to your business.  We can help you do that in a variety of meaningful, memorable ways.

Businesses that establish meaningful connections with customers, clients and prospects are far more likely to retain customers and earn repeat business. Our personalization and fulfillment technology ensures that each segment of your audience receives the perfect touchpoint in a timely fashion. Reach out with a strategic, multifaceted communication plan, designed to connect you and your brand with your best customers.

Connect with your customers through:

  • Incentive programs
  • Loyalty programs
  • Customer win-back
  • Cross-sell programs
  • Thank you gifts
  • Holiday/year end customer communication
More Information

View our resources section for case studies, presentations, and additional information on Customer Marketing.

Case Studies:

Crayola: Acquisition/Retention: Learn how Hallmark Business Connections successfully has helped Crayola keep the brand top-of-mind with elementary school teachers and administrators, whose influence on the purchase decisions of parents is important to Crayola's long-term success.

EMBARQ: Customer Retention: Learn how Hallmark Business Connections successfully has helped a B2B unit of the Fortune 500 telecommunications company drive call center traffic to make sure customer needs provide opportunities to up-sell services.
 
Broadband Communications Company: Retention & Winback: Learn how Hallmark Business Connections successfully has helped a multi-service broadband communications and entertainment company with over 6-million residential and commercial customers in re-connecting with customers who are possibly at-risk due to service problems.

Pharmaceutical: Acquisition/Retention: Learn how Hallmark Business Connections has helped the 2,000-person sales force of a research-based pharmaceutical company create brand preference and selection advantage by making positive lasting impressions on busy physician-clients and their staffs.

Lottery: Retention: Learn how Hallmark Business Connections has helped the Kentucky Lottery Corporation - one of the few lotteries in the country that can send direct mail to their players - leverage the popularity of scratch-off products as holiday gifts.
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