HRA and Fitness Program Participation

Background:
A major university wanted to improve on the 7% of employees that registered in the wellness program that offered health risk assessments (HRAs) and exercise programs.

Solution:
Hallmark Business Connections helped the university pilot an incentive solution for the HRA and fitness program. Participants earned a $25 award for a completed HRA and earned a $40 award for exercising at least 90 minutes per week for 10 weeks.  The awards were redeemable for their choice of hundreds of gift cards.

Results:
Participation in the HRA and fitness program increased 28%. In a follow up survey of 60 participants:

• 70% said they increased exercising; in both amount of time and frequency
• 76% said they would definitely continue to exercise
• 92% said they liked receiving a gift card as the incentive
• 98% said they found the incentive motivating
• 100% said they would participate in the program again

Hallmark Incentive Solutions for Your Business
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