Making Business Personal
In This Issue
Our New Look: Welcome to the redesigned Making Business Personal Hallmark Business Connections News: Hallmark Cards, Inc., Unveils New Business Unit Called Hallmark Business Connections Industry News: The Importance of Developing an Employee Health Survey Enhancements at Hallmark Business Connections: Award Partnerships

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Important Dates
Hallmark Business Connections will be closed on the following dates:
Labor Day holiday - Monday, Sept. 6

Tradeshow attendance
Look for representatives from Hallmark Business Connections at the following conferences:

» National Business Group on Health
The 24th National Conference on Health Productivity & Human Capital takes place Sept. 14-16 in Washington, D.C. We will be the Grand Prize sponsors again this year. Check out the conference's website here.

» DMA annual conference
Come visit us at our booth at the Direct Marketing Association's annual conference and exhibition being held Oct. 9-14 in San Francisco. See a list of attendees, speakers and presenters at the conference website.

» The Motivation Show
We will be at The Motivation Show taking place from Oct. 11 to Oct. 14 in Chicago. Schedule a time to meet with our representatives by going to The Motivation Show website and using the "Connect to Online Exhibit Planner" feature.

In addition, Keith Fenhaus will be co-presenting, "Creating Customer Relationships: Is it the Person or the Brand?" with Beth Schelske from ITA Group on Oct. 12, from 2 - 3:15 p.m. Please see the show's website for further information or to sign up for the session.

Welcome to the newly redesigned Making Business Personal
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This issue marks the inaugural edition of Hallmark Business Connection's new quarterly e-newsletter, Making Business Personal. Formerly known as Incentive News & Trends, this redesigned format will continue to bring you updates and news in the incentive and recognition industry, while informing you how to build and maintain personal connections with your clients, customers and employees.

In this issue - and issues to come - you'll find more concise content with links to various industry articles, insights to new recognition and reward products available, as well as news and updates within Hallmark Business Connections. We hope you enjoy our new look and find Making Business Personal a useful tool in business relationship management.
Hallmark Cards, Inc., Unveils New Business Unit Called Hallmark Business Connections
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Hallmark Cards, Inc., recently announced the launch of its new business unit, Hallmark Business Connections. Consolidating the resources of Hallmark's business-to-business offerings, Hallmark Business Connections provides organizations with unique business solutions designed to strengthen and manage relationships with employees and customers.

Specifically, businesses can look to Hallmark Business Connections to help recognize and reward employees; attract, retain and re-engage customers; deliver turnkey, custom sales programs; and, inspire employees and members to participate in corporate health and wellness programs.

Click here for the full press release about the Hallmark Business Connections launch.

To learn more about Hallmark Business Connections and its array of unique, comprehensive and customizable solutions, click here.
The Importance of Developing an Employee Health Survey
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"An effective employee health survey is the important first step to developing a cost-effective corporate wellness program in any size company. If HR and/or senior management implement employee wellness program components without staff input, disappointing attendance and poor return on investment (ROI) may have a negative effect on any future health promotion efforts."
- Develop an Employee Health Survey, PayScale blog.

If you are looking at instituting a corporate wellness program, take a few minutes to read "Develop an Employee Health Survey" posted under the "Compensation Today" of the blog PayScale.

The article discusses why it's important to conduct a survey prior to launching a wellness program and also what needs to be included in the survey. You can find the full article here.
Award Partnerships update

The Award Partnership Team at Hallmark Business Connections continues to add new merchants to our redemption options. You can view a full list of our national merchants here.

Some of our most recent additions include:
Austad's Golf Stores now offers virtual gift certificates to customers in addition to paper certificates. The certificates can be used online or printed and redeemed at any of their 10 stores across the upper Midwest. See their product selections at Austad'
Austad's Golf
As the largest movie ticketing service, Fandango sells tickets to approximately 15,000 screens nationwide, including seven of the top 10 national theater chains. Visit them at, 1-800-FANDANGO or via your mobile device at Fandango
European techniques and Asian cuisine meet Hawaiian hospitality to create a fine dining experience unlike any other. Roy's Hawaiian Fusion Cuisine is part of the OSI brand of restaurants (Outback Steakhouse, Bonefish Grill, Carrabba's Italian Grill, Fleming's Prime Steakhouse & Wine Bar, Cheeseburger in Paradise and Blue Coral).
Send us your ideas for future articles!
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