June 14, 2010 -Hallmark Business Connections Launches Line of Employee Recognition Business Greeting Cards

Hallmark Business Connections Launches Line of Employee Recognition Business Greeting Cards

Memorable Expressions™ Cards pair personalized greeting cards with employee incentives

(MINNEAPOLIS -- June 14, 2010) Hallmark Business Connections, the new business unit of Hallmark Cards, Inc. focused on strengthening business relationships with employees and customers, today announced the launch of its first collaborative solution as an integrated business-to-business unit—Memorable Expressions™ Cards, which combines the emotional connection and staying power of Hallmark business greeting cards with a tangible employee incentive.

“For business leaders who know success starts with a fully engaged workforce, our Memorable Expressions Cards offer a meaningful, memorable and measurable solution to ensure employees feel valued,” said Keith Fenhaus, president of Hallmark Business Connections. “As the first new offering under Hallmark’s business-to-business unit, these cards allow companies to make a personal, lasting connection while providing employee recognition.”

Available exclusively through Hallmark Business Connections at http://www.HallmarkBusinessConnections.com, Memorable Expressions Cards come in a wide range of business greeting cards for milestone and everyday occasions, including: birthday, holiday, congratulations, welcome, thank you and anniversary. Companies can add a personal touch to their cards by selecting the most appropriate inside sentiment, and adding a personal message and company logo. Memorable Expressions Cards include an employee incentive inside, called The ChoiceAward®, which can be redeemed for gift cards to hundreds of merchants, including retail stores, catalogs, restaurants, and travel and entertainment providers. The ChoiceAward comes in denominations starting at $10. For a full view of participating merchants, visit http://www.HallmarkBusinessConnections.com.

“By using personalized awards with a customizable Hallmark greeting card that reflects a company’s brand, employers can send a Memorable Expressions Card to show employee recognition in a unique and meaningful way, creating a valuable brand experience, and a more positive and productive workplace,” said Fenhaus.

For more information on Memorable Expressions Cards, visit http://www.HallmarkBusinessConnections.com.