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Hallmark Solutions for Medicare Advantage & Medicaid Programs

By using the right strategy of gift card incentives and specially designed, personalized Hallmark cards and educational inserts, you’ll boost your Overall Star Ratings by creating engaging wellness touchpoints with your members that result in measurable healthy behaviors and outcomes. Not only will your Medicare Advantage and Medicaid members become more focused on prevention, they’ll uncover undiagnosed conditions, ones that impact your Risk Adjustment (RA).

We’ve tested our approach to member engagement and found that Hallmark cards get your message opened, read and acted on better than other forms of healthcare direct mail. From design to mailing to fulfillment, every program detail is covered for you and completed with accuracy and HIPAA compliance.

Rely on our member engagement programs to keep members healthy and encourage the diagnosis and management of chronic conditions.
We take an “all-carrot” approach when it comes to motivating members to visit their primary care physician (PCP) and get screenings, tests, and other preventive care. With a warm, personal voice of a friend, a Hallmark card is your best form of direct mail to educate and encourage Medicare Advantage members to get preventive care, continue treatment and keep your healthcare costs under control.

Good news! We meet all Centers for Medicare & Medicaid Services (CMS) requirements.
We comply with all CMS requirements throughout the award and redemption process:

  • Written on a 4th grade reading level
  • Legible text with a 12-point font size
  • Multiple languages supported
  • Addressing includes return address logo and standard “Health and Wellness or Prevention Information” labeling
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When was the last time you didn’t open a Hallmark card? Because your greeting card arrives with the famous Hallmark crown as a symbol of quality on the envelope, it’s sure to be trusted, opened, read and appreciated. Because we’ve been working with healthcare clients since 2003, we’re able to work with sensitive mailing data and all the protocols required for security. Learn more about how we handle data security, HIPAA compliance and more.

Hallmark writers and artists will create a greeting card to ensure your message sparkles with authenticity while still maintaining a business-appropriate tone and your brand standards.

You can include a coordinating insert conveying education, information and instruction in an easy-to-read, easy-to-understand manner.

Boost adherence, close gaps in care and inspire Medicare Advantage and Medicaid members to take action by adding an incentive reward based on completion of the desired activity or behavior. Because people are motivated by different things, we offer a selection of hundreds of major-brand gift cards from quality merchants across the country. You have the option of limiting those choices to one particular merchant or just a selection of health-related brands.

If you’re just looking for incentive fulfillment only, we do that, too, with a quick turnaround delivered digitally or by mail.

Redeeming an incentive and choosing a gift card online is simple and intuitive. 93% of our survey respondents rated our site as easy-to-use. To personalize the experience and to reinforce the connection between your plan and the reward, the site can be personalized with your logo and brand colors. By also including a prepaid business envelope with the award certificate, mail-in redemption is a breeze, too. Every order received by 2 p.m. is sent out the same day.

Case Study - read how a health plan bolstered mammogram response rates by 44%.

Improve member experience and make your customer service stellar by empowering employees to send cards to members.
From appreciation to apology and everything in-between, we can help you connect on a more emotional level with your members, improving their perceptions and translating into higher satisfaction rates and CAHPS (Consumer Assessment  of Healthcare Providers and Systems) scores for your health insurance company.

Hallmark's Award-Winning Customer Care Solution

Hallmark’s award-winning Customer Care Solution is a simple concept and like all our programs it’s both functionally easy and emotionally impactful. Accessible through a web-based interface, claims, billing and customer service representatives, health coaches and nurses’ hotline associates can have a brand-and business-appropriate Hallmark Gold Crown Store at their fingertips. In just three clicks, the cards can be selected and personalized with their own words or a pre-written message. They’ll have a selection of over 40 greeting cards covering 17 different occasions and life events. There are even 15 Spanish-language cards for 6 of the most popular sending situations.

The cards are “signed” with the associate’s name using Hallmark’s proprietary digital handwriting and are automatically printed, addressed, stamped and mailed. No inventory for you to manage. No stamps. No hassle to create personal moments that get remembered and retold to others.

Watch this video featuring employees using Hallmark’s Customer Care Solution.

The results are profound for both members and employees.

  • 10% lift in service experience survey scores
  • 75% of people receiving a card report improved perception of the company
  • 94% of associates say the program gives them a feeling of personal accomplishment

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