Improving Direct Sales Efforts with Branded Greeting Cards

Background:
Help the 2,000-person sales force of a research-based pharmaceutical company create brand preference and selection advantage by making positive lasting impressions on busy physician-clients and their staffs.

Solution:

• Branded greeting cards that emphasized the value reps place on building relationships.
• User friendly online card selection, personalization, and fulfillment.
• Personal Font Printing that mimicked each sales rep's actual handwriting.

Results:
More than 96% of the sales force participated and received overwhelmingly positive feedback.  A top sales rep said, "The cards definitely set me apart.  They show that I know my customers maybe a little more than the competition.   Everyone should just make it part of their business plan.  They really work."

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