Hallmark Business Connections Presentation

Using Emotion Marketing to Create an Authentic Connections

Slides from Julie Cunnyngham, leader of the Hallmark Business Connections Customer Marketing team, presentation on emotion marketing and how it can help you create an authentic connection with customers in an uncertain time. 

Key Takeaways:

  • A greater understanding of the drivers behind purchasing decisions
  • Three key considerations to address when building your customer loyalty program
  • Examples of emotion marketing that work
Using Emotion Marketing to Create an Authentic Connection in an Era of Uncertainty and Transparency

 

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