Admit it. No matter how old you get, you still like to feel celebrated on your birthday. After all, birthdays aren’t just about honoring another year of life; they’re also an opportunity for friends and family to come together and enjoy one another’s company.
In the workplace, birthday celebrations are just as important. And recognizing birthdays is a way for businesses to build strong relationships with employees, partners, associates and clients who make a difference as well as establish camaraderie within specific teams or departments. It’s a chance to go above and beyond for the people who go above and beyond for you, too. Recognizing someone on their birthday, especially if they value and support your company, just makes sense.
Formal birthday greetings are a way for business leaders to demonstrate that they value their business relationships and have taken the time to remember personal details specific to each and every one. But in order for birthday messages and gifts to have the biggest impact, they need to make a connection. In other words, a generic “Happy Birthday!” simply won’t do. Try a few of these creative “Happy Birthday” opportunities that you, as a business, have:
1. Make a Donation
People tend to gravitate toward businesses that support charities or implement socially responsible marketing tactics. Use birthdays as an opportunity to give back! Integrate a birthday promotion with a charity that’s related to the business. This can create goodwill and help support a cause.
2. Support healthy habits
With the rise of healthy eaters both in and out of the workplace (just think of all of the gluten-free, dairy-free, carb-free friends you may have!), it could be a nice surprise to celebrate a birthday full of healthy habits with your customers. Ideas for celebrating while remaining wellness-conscious are sending a delicious fruit basket or a health-focused greeting card.
3. Send a sweet (local) treat
Everyone loves birthday cake! Partner with a local bakery and have cakes delivered to your VIPs on their birthday paired with the most perfect birthday card. This is a great way to put a smile on customers’ faces and help show support for local businesses at the same time. Your key influencers will appreciate the caring gesture and the local baker will appreciate the exposure.
4. Take them out for a meal
Send a birthday card about a week in advance, and in the card, ask to meet up at a local coffee shop or restaurant to catch up and celebrate. The location and specifics of the get-together don’t really matter. What does matter is reconnecting and making them feel valued.
5. Send a book
Take a look at the books that have been most influential to your company. Give one as a gift and stuff a nice birthday card inside. This gesture offers insight into company culture and opens the lines of communication for future discussion about the book.
6. Send a gift that correlates with their hobbies
It’s important to keep tabs on your clients’, partners’ and employees’ favorite hobbies or passions. That way, when their birthday comes around, you can send them a more meaningful gift. If you don’t have a pulse on their interests outside of work, a gift card always does the trick!
7. Focus on the non-promotional
When it comes to celebrating birthdays, it’s the thought that counts. The authentic, meaningful experience that results from just saying “Happy Birthday” and not asking for anything in return means a lot. After all, building a relationship is the first step; maintaining it helps your business grow and remain healthy.
8. Sign them up for a breakfast of the month club
In 2018, one of the top client gifts was a “Breakfast of the Month Club” membership. After all, busy business owners love to find ways to streamline their mornings so they can get to being productive faster. A ready-to-eat breakfast can help. Clients are sure to appreciate getting a basket of delicious treats each month. Go beyond birthdays a pair it with a “just because” card to keep your relationship strong throughout the year.
9. Keep it as simple as possible: send a business greeting card
Birthday gifts for clients, partners and employees don’t have to be complicated to make a connection. It’s your act of remembering that makes the real difference, and saying “Happy Birthday” with business birthday greeting cards from a brand that’s known for quality shows the care you extend to every part of your organization. This simple, thoughtful touch is always appreciated and strengthens business relationships. Want to shop now? Start here.