We help businesses thrive.


Connect to greater productivity, performance, pride and satisfaction with Hallmark Business Connections.

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The Hallmark Connection


WE ENHANCE PROFESSIONAL RELATIONSHIPS IN A PERSONAL WAY

For more than a century, Hallmark has been in the business of understanding people and relationships. We believe connections with others bring real meaning and purpose to our lives. And that’s true at work, too—which is why Hallmark Business Connections was created.

Inspired by Hallmark’s passion for creativity and connection, we’re transforming the business landscape with meaningful, memorable solutions for your employees and customers. Solutions that foster loyalty and drive people to excel. Solutions that deliver measurable results.

Our Promise


We help businesses create personalized connections between their employees and customers that get noticed, evoke feelings and translate into actionable results.

We Enhance Relationships


Genuine connection starts when your employees and customers feel like individuals and not just resources or data blips.

Relationships Create Engagement


Just saying the words thank you is not enough. Employees and customers have to feel appreciated and become energized by it.

Engagement Has Measurable Outcomes


Our clients use us as part of their business strategy, not just because it feels good, but because it works to make people feel good.

Partner with us for functionally easy, emotionally impactful engagement solutions.


Send the right message at the right time with seamless and secure technology.

Employee Engagement


Connect employees to your company, their work and each other with mobile employee recognition, personalized greetings, award certificates and gift card incentives.

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Customer Engagement


Whether you want to reach out to one customer or one million, you’ll get turnkey solutions that boost response rates, influence buying behavior and create brand advocacy.

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Wellness Engagement


Get your message opened, read and acted on better than other forms of healthcare direct mail. Motivate and reward with power-of-choice incentives.

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The quality of the connection defines the quality of the results.


Personally and professionally, there’s power in showing people they’re appreciated. We help you show them how valued they are. All with perfect ease.

Creating those experiences for your company is the most rewarding work we do.

What will you do to differentiate your company?


Start here. At Hallmark Business Connections, we focus on products and solutions that truly connect people to people.

Heightened personal engagement makes the difference between achieving the same business result and showing improvement in critical areas, such as employee engagement, customer experience and an improved ROI for your marketing dollars.

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Latest News


Read the insights that are helping us turn companies like yours into better brands with more engaged workforces.

Do I Know You?

I was heading into my office last Tuesday and waved hi to someone I met a week before. I got a nod but I could tell – that person had no idea who I was. E...

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Think about customers as individuals blog post

The Power of Thinking About...

These are the kinds of messages Consumers Energy employees are sending to customers. • Wishing you a world of happiness. It was such a pleasure speaking with ...

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How Crayola Engaged and Celebrated Facebook Fans blog

Crayola: Engaging and Celeb...

Make new friends, but keep the old. One is silver, and the other Pink Flamingo or Fuzzy Wuzzy Brown or Mango Tango. When you’re friends with Crayola, you’re...

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