Building customer trust has become more difficult and more essential than ever. Today, brands face challenges when trying to understand what factors drive customer engagement and how to implement customer experience into the marketing strategy. The key to developing true customer engagement relies on a balance between rational, logical thought processes and emotional decision making.
In this white paper, discover ways to turn customers into fans and fans into brand advocates, building relationships and trust with customers that ultimately encourage them to actively engage with a brand.
Some key takeaways from the white paper include:
- Steps and resources for turning fans into loyal customers.
- How significantly emotions impact customer decision making.
- The positive influence customer retention has on company profitability.
From the white paper:
“Successful companies endure because they understand engagement and advocacy require more than simply customer satisfaction – they require a comprehensive customer experience at every touchpoint.”