Clients Need More Than “Happy Holidays” This Year

In the current climate, consumers are receiving countless marketing messages from organizations offering moral support, financial assistance, sales and more. Inboxes are overflowing and, as we approach the holidays, mailboxes will fill up further with direct mail advertising and holiday cards. So which of these messages will actually cut through the noise to connect with people this year?

For the financial industry, a simple “happy holidays” strikes a chord that’s a bit out of place for the year we’re in. The most successful messaging strategies should help consumers feel heard and valued, and express gratitude for their business. Read more about how financial institutions can express gratitude toward clients this season in Credit Union Journal.