Hallmark for Health Plans

Hallmark cards outperform existing marketing formats and control groups by up to 39%.

Member Outreach that Really Works

Generate leads, improve member engagement and increase healthy behaviors with Hallmark greeting cards.

Member Acquisition

We put our Hallmark cards up against other top-performing acquisition tactics and saw a 22% lift over previous best-performing mail formats.

Renewal and Loyalty

Improve your member experience. 75% of members report feeling more connected to a company that sends a Hallmark card. And when a member feels more connected, they’re less likely to leave.

Client-reported results.

Healthy Behaviors

Hallmark cards produce nine times more member participation, which ultimately increases your members’ healthy behaviors and your HEDIS®, CAHPS®, and Star ratings.

How to Use Hallmark Cards for Health Plan Marketing

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Need to redeem an award? Hallmark Business Connections has exited the gift card and incentives business. This portion of our business has been sold to InComm. Don’t worry! You can still redeem your award. Click here to redeem your award.