The dynamic between consumers and brands has shifted faster in retail than in any other industry. In today’s world of consumer retail, customers call the shots. Whether shopping in-store or online, modern consumers enjoy plenty of options, as well as access to hundreds — sometimes thousands — of consumer reviews.
Thanks to the commoditization of products and constantly heightening levels of competition, growth is harder to achieve, and people and experiences are the primary means of differentiation for retailers. Your acquisition marketing efforts directly depend on how likely your existing customers are to advocate for you, which means delivering superior experiences across all channels should be among every retailer’s top priorities.
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