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When Should You Expect a Positive ROI for Your Wellness Programs


By Hallmark Business Connections | March 23, 2013 | Blog Posts | Engage Employees

A recent article from Westfair Online spoke about how corporate wellness programs are gaining popularity; it seems in particular in recent months.

“Past studies have shown that for every dollar invested in worksite health promotion, there is a medical cost savings of $3.48 and an absenteeism cost savings of as much as $5.82,” said registered nurse Ann Marie O’Brien, the Northeast health strategies director of United Healthcare.

But wellness programs are not necessarily a new concept. As emphasized in SmartBrief, companies such as Eileen Fisher, Pitney Bowes and PepsiCo have had successful plans for some 15 years. About 70% of Eileen Fisher employees participate in a program that offers $500 to $1,000 for wellness activities. Leslie Ritter, the company’s wellness program leader, says healthy and happy people “have more to give to their work, their communities, their lives.”

I recently spoke at the 24th Business Forum & Expo and we discussed the ability of the organization to obtain positive ROI from wellness program initiatives. What’s important to realize is that patience is the key and wellness programs can take at least 3-5 years to see changes and trends in cost reduction.

My colleague, Sally Luck from Hallmark noted that wellness initiatives and a culture of health should actually be a permanent change. Set the stage for them to provide enthusiastic, energetic support and service to your business and customers.

If you want to learn more about employee enrichment through corporate health and wellness, download the full podcast of my webinar “Enriching Lives Through Employee Wellness.”

I’ll end this post with one final quote that I found fitting from the Westfair Online article (I hope you agree)

“Helping people to take care of themselves is good business and it’s good for our world,” said Leslie Ritter.

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