Hallmark Business Connections Sells Gift Card & Incentives Segment to Focus Exclusively on Greeting Cards

KANSAS CITY, Mo.—June 5, 2019—Hallmark Business Connections, the business-to-business subsidiary of Hallmark Cards, Inc., that helps businesses create personalized connections with their employees and customers through greeting cards and incentive awards, has sold the incentives portion of its business to InComm, Inc., a leader in the payment industry.

The greeting card segment of Hallmark Business Connections will continue operations of its core business as a wholly-owned subsidiary of Hallmark Cards, Inc., focused on helping companies looking to improve their marketing, customer experience, and employee engagement through personalized greeting cards.

InComm will honor all outstanding gift card and incentive awards issued prior to the sale. The awards never expire and can be redeemed at any time. InComm encourages redeemers to follow the instructions on their physical or digital awards in order to complete the gift card redemption process.


About Hallmark Business Connections

Hallmark Business Connections is the business-to-business subsidiary of the iconic Hallmark Cards brand. We leverage more than 100 years of Hallmark heritage, creativity and innovation in the business arena to provide meaningful, memorable and measurable solutions that strengthen business relationships. Hallmark Business Connections is headquartered in Kansas City, Mo., with locations in Duluth, Minn., and Minneapolis, Minn.

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