It’s no secret that improving health insurance member experiences drives retention and leads to more positive word-of-mouth marketing, which translates into new members.
Unfortunately, Forrester’s U.S. Health Insurers Customer Experience Index, 2018 revealed that consumer experiences with health insurance companies are among the lowest ranked. To boost business performance, health insurance marketers need to focus more than ever on member-centric strategies that improve retention and growth.
Because health insurance is an inherently emotional field, industry marketers should emphasize empathy communication. At every point of engagement, everyone from copywriters to member support team members must espouse the member’s perspective.
To learn more about this topic, download our whitepaper How Modern Marketers Can Deliver Better Customer Experiences. To gain access, click “Continue Reading” and fill out the form. After you’ve submitted the form, scroll back down to the bottom of the page to receive the whitepaper. Want more? Contact our experts.