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Increasing Health Risk Participation Through Positive Messages and Incentives


By Daryl Person | September 13, 2010 | Blog Posts | Customer Engagement Case Studies | Engage Customers

Background 

As healthcare costs continue to rise, organizations are discovering that encouraging positive choices among employees has an impact on controlling those costs. Health risk assessments (HRAs) are self-reported appraisals that can raise awareness of health threats and may just be the boost needed to start the process of healthy change.

But getting employees to complete them can be a challenge. Filling out forms just isn’t fun, but these are forms that could potentially save a life.

A nonprofit organization wanted to increase HRA completion and encourage participation in one or more risk management programs. They needed a motivator to get more employees on board.

That’s when we stepped in to help. We understand just how to inspire, to encourage, and to connect with people. That’s what we do. In this case, we wanted to remind employees that living a healthier lifestyle isn’t just good for them, it’s good for everyone around them. After all, a healthier lifestyle means a better life. And we all want to be around as long as possible.

The Hallmark Business Connections Solution

  • Our proposal included email messages especially crafted by the writers at Hallmark to express the value of a healthy way of life. Messages emphasized how taking control of your own health empowers positive change, sets lifelong examples for family and friends, and improves dialogue with healthcare providers.
  • The incentive amount was raised from $50 to $100 to increase attraction. To further enrich the communication, custom-branded awards were given that could be redeemed for their choice of hundreds of gift-cards.
  • As employees signed up for risk management programs, they could accumulate points that could also be used for awards. Encouraging e-mails were sent out as points were logged to further inspire participation.
  • The program was also widened to include spouses of employees as well. This would create family “teams” that would help sustain the healthy lifestyle choices by passing them along to families.

Results

  • Our proposal included e-mail messages especially crafted by the writers at Hallmark to express the value of a healthy way of life. Messages emphasized how taking control of your own health empowers positive change, sets lifelong examples for family and friends, and improves dialogue with healthcare providers.
  • The incentive amount was raised from $50 to $100 to increase attraction. To further enrich the communication, custom-branded awards were given that could be redeemed for their choice of hundreds of gift-cards.
  • As employees signed up for risk management programs, they could accumulate points that could also be used for awards. Encouraging e-mails were sent out as points were logged to further inspire participation.
  • The program was also widened to include spouses of employees as well. This would create family “teams” that would help sustain the healthy lifestyle choices by passing them along to families.

Getting healthy can seem like a chore, a big-time commitment in an already hectic day, or just plain no fun at all. We dispelled that notion with sincere and uplifting messages emphasizing the lifelong benefits of good lifestyle choices. Being able to incorporate a wellness program as part of participants’ daily routine as well as include their spouses made it more likely they’d stick to the program, and company support encouraged positive word of mouth.

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