Hallmark for Marketers

Marketing with Hallmark Cards

Why do marketers love using Hallmark cards? Because they’re opened, read, understood and acted upon better than any other marketing format. In a world where most marketing is largely ignored, Hallmark cards break through the online and offline advertising clutter, foster loyalty and increase ROI with your critical audiences.

How to Buy

From full-service omnichannel marketing initiatives to purchasing bulk greeting cards from our online shop, we have levels of service for every marketer.


Discover the Hallmark products you can add to your marketing mix, including custom greeting cards, personalized digital handwriting and greeting card collections.


We are just like a full-service agency, but we have capabilities that no other agency has. We provide end-to-end services, from strategic planning to creative execution, data automation to production.

Break through marketing clutter with a Hallmark card.

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Industry Focus: Hallmark for Health Plans

Hallmark Business Connections specializes in member engagement, Age-in and AEP lead generation, motivating healthy behaviors and increasing HEDIS®, CAHPS® and Star ratings, too. Discover our solutions specifically for health plans.

Hallmark cards perform better than other direct mail formats.

In a custom-designed Hallmark greeting card, our client sent a holiday message of appreciation and tested three offers. Our client was happy to report the high boost in response rates made the Hallmark campaign a huge success.

Client-reported results.

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Need to redeem an award? Hallmark Business Connections has exited the gift card and incentives business. This portion of our business has been sold to InComm. Don’t worry! You can still redeem your award. Click here to redeem your award.