Marketing Services

We are a full-service agency, but we have capabilities that no other agency has. We provide end-to-end services, from strategic planning to creative execution, data automation to production. Explore our suite of marketing services below.

Agency Services

Product Personalization

Data Automation

Production Management

Data Privacy and Security

Specialty Agency Services

Our client services teams will ensure we’ve aligned on marketing goals and outcomes while our product development teams will ensure your custom Hallmark greeting card is flawlessly designed and written.

Client Services

We align with your business and marketing goals to make sure that your Hallmark greeting card gets you the ROI your company requires. Your dedicated client services team—made up of an account executive, strategy director, product development team and project manager—will guide you every step of the way.

Product Development

We’re Hallmark—we are the best at greeting cards for business and have the creative chops you’re looking for. Our product development teams, made up of creative directors, art directors, editorial directors, designers and writers, specialize in conveying your brand in a custom Hallmark card. Plus, we dive into 100+ years of experience and current research and trends to make sure your greeting card is uniquely your brand, connects in a meaningful way and delivers results.

Product Personalization

We offer a wide range of personalization services—each one assuring that your greeting card evokes a genuine feeling from your company to your consumer’s heart.

Personalization offerings:

  • Utilize Hallmark proprietary digital handwriting
  • Create personalized digital handwriting for your organization or for an individual
  • Utilize addressing and mailing services to print, ship and mail the campaign
  • Get personalized messaging and offers following variable printing requirements

Because authenticity is key, each Hallmark card comes with
a Hallmark gold seal and mailed cards are affixed with a real stamp.

Data Automation

Receiving a Hallmark card is great; but receiving it at the exact right moment is even better. When your marketing campaign involves intricate data and exact timing, we offer solutions to help make it easy for your data transfer. Utilize our data automation services if you’re running a marketing campaign for:

Birthdays

Customer Anniversaries

Welcome

Other Predictive Models

Production Management

When we say “end-to-end” services, we mean it. One of the most important bookends of the greeting card creation process is production and fulfillment. We manage the timeline and production of your greeting cards with Hallmark’s high quality standards.

Greeting Card Production

We’ve been printing and distributing greeting cards for 100+ years. Your greeting card production team will include a strategic buyer and a project manager to ensure everything runs smoothly.

Fulfillment

The final step in your card’s production journey is fulfillment. We provide sophisticated personalization services as well as addressing, mailing and postal reporting.

Data Privacy and Security

Your customer data is your data—not ours. Hallmark Business Connections does not buy, sell or trade client data. We also do not utilize client data for marketing or any other purpose.

The security of your data is the highest priority. Including the maintenance of rigid systems, secure file transfer protocols and certifications, Hallmark Business Connections is HIPAA compliant.

Contact Us

The path to strengthening your business relationships is just a few clicks away. To get in touch with our team of experts, get customer service help or subscribe to our monthly insights, simply fill out this form.

Need to redeem an award? Hallmark Business Connections has exited the gift card and incentives business. This portion of our business has been sold to InComm. Don’t worry! You can still redeem your award. Click here to redeem your award.