Find out how a billion-dollar fashion retailer delivered a human experience to improve digital marketing results.
As an early adopter of direct-to-consumer online retail, a $1 billion beauty company embraced digital commerce at a time when competitors were still thinking about the impact the internet would have on their business. The company utilized diversity and inclusion branding to engage an eager and active audience, and quickly became a dominant retailer who helped change what it meant to “go shopping.”
After dominating the market for over two decades, other companies started to catch up, and the online retailer began facing increasing pressure to stay ahead of the competition and keep and retain their buyers. Additionally, without a physical brick-and-mortar presence, the company felt as if it wasn’t truly connected to its customers and wanted to build more personal, authentic relationships with them.
The solution? The company began sending Hallmark cards to its customers to build stronger, more authentic connections. The results? Find out by downloading the full case study.