THE PERKS OF BUSINESS PINTEREST PAGES
Businesses are jumping on board with the Pinterest trend, and many are experiencing fantastic results. Pinterest is a fast-growing social media site where users create virtual bulletin boards of their favorite images– everything from interior design to food to fashion– and share their visual collages with connections. With nearly five million users, Pinterest drove more traffic to websites in January 2012 than LinkedIn, Google+, Reddit and Youtube combined!
Companies are joining the Pinterest movement as a way to connect with customers and showcase their company’s brand, personality and passion. Businesses with a visual component are a perfect fit for the creative social media channel. Increases in web traffic, sales and customer engagement are all examples of results companies are seeing from creating Pinterest pages.
Tips for Business Pinterest Pages
- Engage and Educate. According to Jason Falls of Entrepreneur.com, businesses should not be overly promotional with their pinning. While businesses can pin images that link to their company website, they should also pin other things that inspire a particular lifestyle or spirit that their brand exudes. He gives the example of Whole Foods, whose Pinterest site contains both pictures of food and also eco-friendly and recycled product ideas for customers. Aside from pinning, engage with other users through commenting and liking pins.
- Listen to your customers. Pinterest is a fantastic way to connect and become inspired by what your customers are pinning. Gain insight on your target audience and keep tabs on consumer trends.
- Market your page. Include your logo, a link to your company’s social media sites, and write an “about us” paragraph. Share a “follow us on Pinterest” tab on your company website or blog. Here are some other great tactical ideas from Copyblogger to market your company’s Pinterest page.
- Learn from other companies. Companies like West Elm, the Travel Channel and Etsy are doing it right. Check out these articles from Dreamgrow and American Express Open Forum for some great examples of company Pinterest pages.