Case Study: Rewarding Healthy Behaviors in a Medicare/Medicaid Special Needs Program (SNP)
When the leaders of a major health plan wanted to break through the clutter, build authentic, caring relationships and get their message heard and acted upon, they partnered with Hallmark Business Connections. Their decision was based not only on our creative and fulfillment capabilities but our ability to navigate HIPAA and PHI (Personal Health Information).
Their goal was to bolster mammogram response rates in Medicare/Medicaid recipients with an average age of 60. Even though this highly important preventive exam and even the transportation were offered free of charge, the health plan members remained hard to motivate.