
We bring Hallmark moments to the business world.
Just like you rely on Hallmark to strengthen your personal relationships, you can count on us to help build your business connections.
Capabilities
We created Hallmark Business Connections so that businesses can connect in stronger, more meaningful ways with their customers and employees. Discover our capabilities, products and services that will help your business build strong professional relationships.

Hallmark for Marketers
For marketing professionals, see how a Hallmark card paired with a unique offer insert can help you acquire new customers, improve ROI and create stronger brand loyalty.

Hallmark for Customer Experience
For contact centers, customer service teams, frontline associates and CX professionals, discover what Customer Care can do for your business.

Hallmark for Agents, Advisors & Branches
For agents, advisors, branches, sales teams and other distributed workforces, explore solutions that will help strengthen relationships.

Hallmark for Employee Relations
For HR professionals and company leaders focused on employee recognition and appreciation, use the power of a Hallmark card to celebrate career milestones and life events.
Who We Are
As the business-to-business unit of Hallmark Cards, Inc., we leverage more than 100 years of Hallmark heritage, creativity and innovation to provide meaningful, memorable and measurable solutions that strengthen relationships with customers and employees. Inspired by Hallmark’s passion for helping people connect, Hallmark Business Connections focuses on ever-evolving cultural and relationship needs and helps our clients leverage the unique permissions given to a Hallmark card to make deep emotional connections that influence behaviors and build lasting loyalty. Just like you rely on Hallmark to strengthen your personal relationships, you can count on us to build your business connections.
Our Clients
Our clients are connectors, game changers and, most importantly, relationship believers. They put people first—and when they do, good things happen. Get to know our clients here.





Get in Touch
Do you believe that business relationships are critical to your long-term success? We do, too. And we think we should talk. We look forward to hearing from you.

Contact an Expert
Interested in learning how Hallmark solutions can improve your customer experience, deliver strong marketing ROI, impact customer loyalty and drive better employee engagement? Talk to our team of experts.

Contact Customer Service
Need help? You’ve come to the right place. Get in touch with our customer service team. Open Monday through Friday, 8 a.m. to 7 p.m. (CT), at 1-800-565-6638.

Subscribe to Insights
Get insights, tips, trends and know-how for your business from the people who know relationship-building best—Hallmark.
Need to redeem an award?
Hallmark Business Connections has exited the gift card and incentives business. This portion of our business has been sold to InComm.
Don’t worry! You can still redeem your award. Click here to redeem your award.
Contact Us
The path to strengthening your business relationships is just a few clicks away. To get in touch with our team of experts, get customer service help or subscribe to our monthly insights, simply fill out this form.
Need to redeem an award? Hallmark Business Connections has exited the gift card and incentives business. This portion of our business has been sold to InComm. Don’t worry! You can still redeem your award. Click here to redeem your award.